Rain Tourism: Experiencing the Beauty of Rainy Weather

Travel folders often include sandy beaches and cobalt blue horizons, but there is growing evidence to rewrite the rule book. Rain tourism – visiting explicitly to see lashing rains, monsoons, and wet season climates – gives tourists such a unique and distinctive experience which is not available during clear sky weather.

The Allure of Precipitation

Why do travelers carry umbrellas, not sunscreen? For the vast majority of rain tourists, it's the transformation that precipitation is capable of affecting landscapes and experience.

The Amplified Sensory Experience

Rain awakens every sense in a way sunlight never can. The steady drum beat on roofs, the distinctive scent of rain upon dry ground known as petrichor (a rich, earthy scent), the coolness of mist upon the skin – all of this yields fully engaged experiences many visitors avidly seek.